Apple is offering a free month of iCloud storage
Apple is here to help by offering a free month of iCloud storage to customers who have run out of room on their paltry free 5GB plan. And by “help,” I mean “shamelessly trying to trick you into paying more money for storage, thus boosting Apple’s services revenue and improving its quarterly earnings numbers.”
Apple is hoping that you’ll sign up, and either forget to cancel or enjoy the extra space so much that you’ll want to continue paying. But what’s offensive is how Apple treats cloud storage as a whole. It only needs to offer this trial because it doesn’t offer enough storage to consumers to begin with.
It’s no secret that the 5GB of free storage that Apple offers on iCloud, an amount that has gone unchanged since its introduction in 2011 is laughably small.
Competitors like Google offer photo storage for free. So, at the bare minimum, it should be reasonable for a company that sells $1,000 smartphones to offer some kind of cloud backup for basic OS-level things like the apps you have installed and the messages you’ve sent. Sure, Apple gets the chance to make some extra money, but it comes at the expense of a vastly worse user experience for its customers.
A free month of storage is a good start, but Apple needs to seriously consider making backups better for its users, regardless of cost.